Behind the Scenes: Organizing CAE

Every successful cultural event is the result of countless hours of planning, coordination, and dedication. Charity Art Expo (CAE) is no exception. Behind the colorful walls and vibrant performances lies a carefully structured process that ensures every detail runs smoothly for artists, visitors, and charity partners.

At the helm is Alex Colard, the founder and organizer of CAE. With more than 39 exhibitions organized in Stockholm since 2017, Alex brings both artistic vision and professional event management experience. From securing venues to guiding exhibitors, his leadership creates a professional and welcoming atmosphere.

Preparation for each edition begins months in advance. Artists apply through an official form, followed by agreements, biography submissions, and carefully selected artworks. Exhibition space is planned to maximize visibility, whether through walls, tables, or a combination of both. Exhibitors who choose the CA Paket receive professional video interviews, catalogue features, and targeted social media promotion that add value and visibility to their participation.

The logistics are just as important as the art itself. On the morning of the event, exhibitors set up between 10:00 and 11:45. Photographers and videographers capture the installations, while stage crews prepare for live performances. By noon, the doors open to a complete cultural experience. Each exhibitor, volunteer, and performer is fully briefed to ensure that the day flows seamlessly.

Marketing is another crucial part of the process. Newsletters reach more than 12,000 subscribers across industries such as architecture, banking, interior design, and healthcare. Press releases are distributed to media outlets, while campaigns on Meta platforms give the event additional exposure. By the time the day arrives, visitors are already engaged and eager to attend.

What makes CAE unique is its dual mission of providing professional opportunities for artists while giving back to charity. This combination of creativity and philanthropy turns the event into a cultural highlight with purpose.

The behind-the-scenes work may not be visible to visitors, but it is what allows CAE to shine brightly on the day of the event.

Buy your tickets now before the next price increase: https://billetto.se/en/e/charity-art-expo-n-5-biljetter-1518109

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